Fortune Favors the Bold

Fortune Favors the Brave. I'm looking forward to this life I live.
Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Wednesday, January 8, 2014

Agency Living

I started 2014 with a new job - exciting times, for sure.  But also trying.

This week I worked an 11+ hour day on Monday, a 10+ hour day on Tuesday, and a 9+ hour day today.  I have been trying to keep to a healthy eating schedule (which has been interesting because I am so busy I rarely eat an actual meal at midday) and get to the gym (which has been less than successful) in what little free time I have.   

Last night, I was working on a blog post for my professional blog and I started nodding off around 9:30 sitting on the couch with my laptop.  I'm not joking.  I told Sam, I am incredibly honored to have been hired by this very prestigious agency but at the same time, I am suffering the loss of my personal life and have no work-life balance whatsoever.  Which is probably doubly difficult because in my last job I had the hang of everything, was working from home three days a week and had a very healthy personal life - I know, I was really spoiled.  One thing I do know, I am NOT going to let this get in the way of my health and fitness goals.  I let work consume me when I started at my last company and my eating habits went completely out the window... not so this time around!

Truth be told, it was a rough couple of days from Thursday afternoon to Tuesday morning working on a huge project for a HUGE client with an incredibly tight deadline.  I was wondering if I made a HUGE mistake on Monday night and was so worried that I'm not cut out of this that quitting actually entered my mind.  Talk about craziness!  Everything looked much better by Tuesday morning when I reassured myself that worst case scenario meant I would lose [another] job but more likely than not, the project would end and life would get back to normal.  Luckily, I was right.  

Tonight I am feeling simultaneously very proud and very overwhelmed.  The agency principle came to me today after reviewing my social media posts for our luxury jewelry designer and diamond client and told me they were fantastic... she asked me how much my other team members had revised my first draft and I said they each made one or two changes, which she was very pleased to hear.  She brought a jewelry magazine and several fashion sections from our local newspapers that she wanted me to read and come up with pitches for.  She also said I need to start looking at the big fashion and jewelry magazines on a regular basis so that I get accustomed to the industry's style of writing and colloquial terms.   

It all sounds like a lot of work, especially when I have marketing and SEO books lined up on my nook that I haven't gotten time to read yet.  I suppose this is what I'll start doing for fun... reading magazines when I get home from work.  C'est la vie.  I guess it's better than watching lots of TV but it takes a lot more brainpower too, and (as with all new jobs) I am completely mentally exhausted by the time I get home.  The last thing I want to do is work on "homework" and yet there are some seriously important things I need to read, chiefly all the bios and pitches we've done for the diamond client because I am going to be pitching him to a couple of publications this week.  

Pitching... eek!  As with everything in this job, I am diving right into the deep end and learning to swim on the fly.

Sunday, January 5, 2014

Failure

It's very difficult for me to accept failure, especially when its my own.

On Thursday I was given a major project to work on that was due to our client on Monday midmorning.  I felt really good about the direction I was going in, and the other two people on my team seemed to be on the same page as I was - which made me even more confident.

Unfortunately, our agency director did not share our enthusiasm for my work.  She tore apart the action plan I spent hours drafting, had major revisions for one of my press releases and hated the other.

It was quite a blow to my confidence.

To make matters worse, the account director and agency director stayed at the office with me until 7:00 on Friday evening while we reworked the action plan.

It was bad enough that I had to stay late but I felt terrible about making them stay late as well.

I made sure to apologize and thank them profusely for their help and their patience and I'm sure it won't be the end of my career, but it was definitely an experience I hope to avoid in the future.

I ended up spending an hour and a half polishing up the action plan and rewriting the press release over the weekend.  I made sure that was alright with the agency director and she said as long as I made sure to track my time for billing purposes, that was absolutely okay.  Apparently she was going to be headed into the office today to catch up on some of her own projects.

I knew that starting a new job was going to require some additional hours on my behalf, but I forgot how much of a learning curve I was going to face and how resilient I was going to have to be.

Here's to another day, another dollar and another chance to improve.  Wish me luck tomorrow!

Thursday, March 7, 2013

Will This Ever Get Old?

I wanted to share some cool news articles published from the press release I set out on the wire Tuesday morning.  It's still so cool to see my name listed as the release contact!  I wonder when (if ever) that will get old?  Probably eventually.  I especially love that we get picked up by all my "hometown" newspapers from the San Francisco Bay Area.  And most interesting of all, I made it into the Contra Costa Times, my hometown county paper, for something other than water polo.  Wow, I feel so grown up!

(Disclaimer: all of these are pretty much the same article, don't feel the need to read them ALL unless you want to!)





OC Register (This little blurb was written by an Acalanes grad who I have gotten to know fairly well- networking plus!)