Seth Godin wrote a post that I couldn't agree more with: Perhaps you could just make something awesome instead.
I often feel like there is a lot of pressure put on marketers to manipulate the facts about a product or service to drum up interest and generate sales. I understand that's part of my job, but I believe that is only to an extent. I do not believe in trying to get people to buy into a lie.
I would much prefer that we just make something awesome instead, something that doesn't need to be 'spun' in a positive light. It's kind of like the articles poking fun at Microsoft for all their smear campaigns putting down Apple products. Can't they just talk about how great the Microsoft products are instead? Maybe they can't. And consumers are smart enough to perceive when brands are being evasive and trying to put down the competition to stay relevant.
Thankfully, I don't have to do much faking it with my marketing, but I am painfully aware that some of my colleagues do.
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